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Wheaties Puts Rob Pannell Billboard in Times Square

14 December 2013
Rob Pannell

Wheaties made a big splash in the lacrosse world when the iconic cereal brand signed Rob Pannell to its Team Wheaties roster of sponsored athletes in early October. The big question immediately was whether the 2013 Tewaaraton Trophy winner and MLL Rookie of the Year would get his own Wheaties box, and at the time the General Mills company told Inside Lacrosse that that was to be decided but definitely a possibility. 

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